G8 Performance is home to the most innovative orthotic insoles available on the market. The brand was created by David Lee with a vision: to promote ongoing foot health and change the world’s perspective on the importance of the feet in sport and in everyday life.
G8 Performance’s approach to the health of feet is simple: to reduce injury and increase athletic performance for everyone, whether you are a professional athlete, a weekend warrior, or someone who simply likes to go for a social walk or a bike ride.
David has long understood what it means to have issues with foot pain, numbness, calf cramping and shin splints, suffering from these since he was a teenager. These issues were exacerbated for him during his time as a soldier in the US Army from 2003, where he worked and trained with US Elite Special Forces, and throughout six deployments, where the pressure and stress on his feet and legs were unparalleled.